CAPTURE EXISTING DEMAND
Google Ads
From€550/ month
- One Google Ads account
- Up to 3 active Search campaigns
- Keyword research, search term reviews and exclusions
- Ad copy, testing and budget adjustments
For people already searching for your services.
ADVERTISING WITH DIRECTION
Turn ad spend
into business.
Google Ads and Meta Ads for established businesses that want to know what happens after the click.
Give your campaigns directionBusiness sense. Measurement from start to finish.
01 / ACTIVATEInvestmentGoogle + Meta
02 / CONNECTCustomersFrom enquiry to sale
03 / UNDERSTANDMarginWhat your business keeps
ONE DIRECTION. THE WHOLE JOURNEY.GOOGLE ADS↗META ADS↗MEASUREMENT↗BUSINESS SENSE
01 / OUR APPROACH
A click starts the story.
Keep following it.
Are the right enquiries coming in? Do they turn into orders? What margin do they leave?
We connect platform data with what happens in your business. So you can decide what to keep, what to test and where to stop spending.
Start with your numbersINVESTCampaign→QUALIFYEnquiry→CONVERTSale→UNDERSTANDMargin
EXPERIENCE ACROSS PHYSICAL BUSINESSES
Real premises.
Real business needs.
Experience working with design studios, advertising agencies, print shops, publishers and computer retailers. Businesses with people to serve, work to deliver and a margin to protect.
- 01Design studios
- 02Advertising agencies
- 03Print shops
- 04Publishers
- 05Computer retailers
A shared starting point: understand the business before choosing the campaign.
02 / WHAT WE DO
The right pieces.
Working together.
Installers, workshops, manufacturers and service businesses. A clear strategy and an honest way to measure it.
01Google Ads
Capture demand
Show up when someone is looking for a solution like yours. We focus on searches, ads and landing pages that can bring relevant opportunities.
- Campaign strategy and structure
- Weekly reviews and ad testing
- Search term and budget management
- Conversion tracking and monthly reporting
02Meta Ads
Start conversations
A clear offer, creative with a purpose and tests with defined limits. Facebook and Instagram built around a specific business objective.
- Campaign and audience planning
- Ad copy and adaptations of existing assets
- Creative testing and weekly reviews
- Enquiry and outcome tracking
03Connected measurement
Understand the outcome
We define a useful opportunity and what can genuinely be attributed to advertising. Where your data allows, we connect campaigns, your CRM, orders and margin.
- Review of existing measurement
- Meaningful conversion definitions
- Enquiry quality and sales analysis
- Advanced integrations scoped separately
03 / FEES & SCOPE
Know what’s included.
Before we begin.
A defined starting scope for a physical business. One website, one country and one campaign language. We confirm the final scope and fee before work starts.
BUILD INTEREST IN YOUR OFFER
Meta Ads
From€450/ month
- One Meta ad account, Facebook and Instagram
- Up to 2 active campaigns
- Audience, placement and budget reviews
- Ad copy and 2 creative adaptations per month using your existing assets
For a clear offer with visuals worth showing.
ONE PLAN ACROSS BOTH CHANNELS
Google + Meta
From€850/ month
- Both account scopes above
- Up to 3 Search + 2 Meta campaigns
- Coordinated messaging and budget allocation
- One combined review of enquiries and outcomes
When the offer and budget support both channels.
Included in every plan
Weekly campaign reviews, checks on existing conversion tracking, a monthly report and a 30-minute monthly review call. Sales and margin analysis where your records allow.
See the sample reportYou provide
Account access, a working website, approved offers, brand assets and feedback on enquiry quality and sales. Platform ad spend is paid directly by you.
Quoted separately
Initial setup, new landing pages, original photography or video, catalogue feeds, Shopping campaigns and advanced CRM integrations. Extra accounts, campaigns, countries or languages are scoped before adding them.
Prices in EUR, excluding taxes and ad spend. Starting fees cover the scope above; more complex work is quoted in advance. A campaign is a platform campaign, not an individual ad or ad group.
Questions before you start?04 / EVERYDAY BUSINESSES
Established businesses.
A fresh way forward.
These three businesses are fictional. The figures are illustrative scenarios showing how we would assess a campaign. They are not client results or forecasts.
LOCAL SERVICES / GOOGLE ADS
An HVAC installation business.
Generate installation enquiries locally and focus on jobs with enough margin.
- Ads + management
- €4,500 + €1,650
- Jobs won
- 12 × €2,200
- Scenario revenue
- €26,400
- Gross margin rate
- 35%
Margin after ads and management€3,090Before other fixed costs and taxes.
MANUFACTURING / GOOGLE ADS
A metal fabrication workshop.
Reach businesses looking for a specialist supplier and follow each quote through to an order.
- Ads + management
- €5,400 + €1,650
- Orders won
- 6 × €5,000
- Scenario revenue
- €30,000
- Gross margin rate
- 30%
Margin after ads and management€1,950Before other fixed costs and taxes.
RENOVATION / GOOGLE + META
A home renovation business.
Combine search demand with visual projects and track signed renovation jobs alongside form submissions.
- Ads + management
- €6,000 + €2,550
- Projects won
- 5 × €9,000
- Scenario revenue
- €45,000
- Gross margin rate
- 30%
Margin after ads and management€4,950Before other fixed costs and taxes.
Illustrative assumptions: all orders are attributed to the campaign within 90 days. Figures exclude taxes. Margin is revenue less variable costs; ad spend and management fees are then deducted. A real review would also examine attribution, sales cycles and collection dates.
05 / RUN THE NUMBERS
What does your
investment need to return?
Before talking about growth, understand how much margin your advertising needs to generate to cover its cost.
An illustrative calculation, not a forecast. Other business costs are excluded. Use margin after variable order costs and before advertising.
To cover ads + management
€7,833in monthly revenue
About 6 orders at €1,500 each.
Figures exclude taxes · edit the example
06 / YOUR FIRST 90 DAYS
A clear start.
A reason for every step.
We start with your business: what you sell, who buys and how a new enquiry becomes a paid order. Strategy and decisions receive human review; AI supports analysis and preparation.
Know what to measure.
Review your offer, service area, margins and sales process. Audit existing accounts and tracking, agree the budget and define a qualified enquiry. Launch once the essentials are ready.
Your takeawayA campaign plan, a measurement checklist and an agreed test budget.
Follow the enquiries.
Review searches, audiences and ads each week. Test messages and check enquiry quality with your business. Adjust spend using the evidence available.
Your takeawayA first review of spend, enquiry quality and the tests worth continuing.
Connect to the outcome.
Compare campaigns with quotes, orders and margin where records allow. Separate confirmed results from open opportunities. Agree what to improve, pause or expand.
Your takeawayA plain-language review and a prioritised plan for the next quarter.
An indicative working plan, not a promise of results. Timing depends on account access, tracking readiness, budget and your sales cycle.
Your accounts stay yours. You pay each platform directly and keep access to your accounts and their history.
07 / THE MONTHLY CONVERSATION
Less guessing.
A clearer next move.
See what was spent, which enquiries were useful and what became business. Then decide what happens next.
DEMO REPORT · FICTIONAL DATA
From campaign to order.
Illustrative month / physical service business / Google Ads
Ad spend€1,800
Management€550
Total marketing cost€2,350
60Enquiries
→24Qualified enquiries
→12Quotes sent
→4Orders won
THE BUSINESS RESULT
- Order revenue
- €12,000
- Gross margin at 35%
- €4,200
- Margin after ads + management
- €1,850
Before other fixed costs and taxes. Margin is not cash collected.
THE NEXT DECISION
Improve quality before adding budget.
In this example, 36 enquiries did not meet the agreed criteria. Review those searches and tighten the message before increasing spend.
Next review: enquiry quality + quote follow-up ↗All figures are fictional and exclude taxes. Assumes four €3,000 orders from the same enquiry group, attributed within the example month. Real reports depend on your records and attribution limits; open quotes and unpaid orders are shown separately.
08 / BEFORE YOU START
Straight questions.
Clear answers.
The practical details, before you commit to a campaign.
Is the advertising budget included in the fee?
No. The management fee pays for the work within your agreed scope. You pay Google or Meta directly for ad spend. Setup, taxes and any additional work are separate and confirmed in advance.
How much advertising budget do I need?
There is no single minimum that suits every business. We assess your offer, service area, demand, order value and margin before proposing a test budget. If it cannot support a useful test, we explain the limits before launching.
When can I expect results?
Timing depends on demand, tracking, budget and your sales cycle. We review early signals as campaigns run and use the first 90 days as an initial learning and review period. We do not guarantee a number of enquiries, sales or a particular return.
Is there a minimum commitment?
The initial term, billing arrangements, notice period and any setup fee are agreed in writing before work begins. The 90-day plan describes the working approach; it does not itself set a contract term.
Who owns the advertising accounts?
You do. Campaigns run in accounts owned by your business, with access granted for management. You keep your account access and history, and pay the platforms directly.
Do you create the website and ad visuals?
Meta management includes two creative adaptations per month from materials you provide. New landing pages, website development, original design, photography and video production are quoted separately. Google ad copy is included in its plan.
What do you need from my business?
Access to the relevant ad and analytics accounts, a working website, your offers and brand assets, and a contact who can approve materials. We also need regular feedback on which enquiries become quotes, orders and paid business.
What happens if I need more campaigns or markets?
We review the extra work and agree a revised scope and fee before expanding. The starting plans cover one website, one country and one campaign language, with the campaign limits shown above.
09 / LET’S BEGIN
Tell us
where you’re headed.
Prepare a short brief with your business, your objective and the budget you have in mind.
Email us at hello@nortelio.com, or prepare your brief below.